Alecia Nicole



Front End Developer & UI/UX Designer

ddm marketing & communications |
Grand Rapids, Michigan
September 2017 - December 2018

Front-End Developer and UI/UX Designer responsible for designing, developing, and deploying products for multiple clients. Regularly pitched to project stakeholders, wrote documentation and generated UI/UX wireframes, mock-ups, and interactive prototypes. Built websites and web-apps with modern development techniques using HTML, PHP, SCSS, JavaScript, and Vue.

Notable Projects: 

  • Acted as lead designer and front-end developer alongside a team consisting of 5 other developers and project managers on a large 6-figure project, redesigning a website and member portal for an international education accreditation institution.

  • Sole designer and front-end developer on a large-scale redesign for a financial institution specializing in commercial real estate. The project required a thorough understanding of web accessibility standards, impacting both site design and development, to meet a strict WCAG Level A conformance. 

Front End Developer & UI/UX Designer

40Visuals |
Grand Haven, Michigan
December 2016 - September 2017

Sole Front-End Developer and UI/UX Designer given the ambitious task of redesigning and developing an online signage management app in short 9-month period, with the main objective of allowing large retailers to easily manage nationwide rollouts of in-store marketing displays. Acted as project manager, developing a project plan, timelines, milestones and deadlines on my own initiative.

Graphic Designer & Developer

Morley Companies Inc. |
Saginaw, Michigan
February 2016 - December 2016

Created products for Fortune and Global 500 clients in an agency setting as a member of the creative team. Worked as lead designer on a wide range of large- and small-scale projects, from signage and collateral for corporate meetings and sales incentive programs, to a complex redesign of a banking rewards site. Managed multiple projects simultaneously under short deadlines in a fast-paced environment. Responsible for ensuring brand consistency throughout all products.

I continued to work for this employer periodically on a contract basis.

Notable Projects: 

  • Acted as sole UI/XU designer, redesigning a banking rewards redemption platform for one of Puerto Rico’s largest financial institutions. 

  • Acted as sole UI/UX designer, redesigning Morley’s intranet site used by company associates. 

  • Designed and developed a website for the 2017 Holiday Campaign which won a regional Gold ADDY award.

Marketing & Web Development

Discount Health Foods & Pannini’s Deli |
Saginaw, Michigan
2013 – 2016

Created and maintained brand guidelines and resources. Produced campaigns for print and digital media, including websites, print collateral, television ads, direct mail, social media, and SMS marketing. Designed, developed, and maintained company websites.

I continue to work for this employer periodically on a contract basis and recently launched a new custom Wordpress site in 2018. 

Skills & Proficiencies


Adobe Photoshop Adobe InDesign Adobe Illustrator

User Experience

Wireframing User Research User Stories Information Architecture Rapid Prototyping InVision App Balsamiq Adobe Experience Design Axure

Front-End Development

HTML5 CSS3/SCSS PHP JavaScript jQuery Vue.js WordPress Mobile-First Development Web Accessibility (WCAG 2.0) SEO best practices Version Control (Git, Githib, Tower) Task Runners (Grunt, Webpack)


Gold ADDY, 2017

AAF Great Lakes Bay Region
Holiday Campaign 2016, Morley Companies

Volunteer Experience

Web Designer

GraceWay Church |
Leesburg, Florida
October 2018 - December 2018

Donated time to build out a Squarespace website, write copy, and develop content for GraceWay Kidz, the children & family program at GraceWay Church. 

Web Developer

Pediatric Congenital Heart Association |
Grand Rapids, Michigan
April 2018 - July 2018

Donated time and development expertise to design, build, and launch a custom WordPress website for the Pediatric Congenital Heart Association of Michigan’s 2018 Funky Heart 5k Race. Volunteered to sign up and register attendees on the day of the event.